# How I Turn One Podcast Episode Into Two Weeks of Clips (Real Numbers) How one podcast episode becomes 8 to 10 short videos, two posts a day, and a comment that sends people the full episode by DM. Step by step, in plain words, with my real numbers. By Florian Darroman, co-founder of Pozy, published 2026-11-05. Source: https://pozy.ai/blog/repurpose-podcast-into-clips After this article, you'll be able to: - Pick the 8 to 10 moments in an episode that work as clips - Keep whoever is talking in frame when you turn a wide video into a vertical one - Cut the "ums" and the silences without cutting a single word - Add a title and subtitles people can read without sound - Post two clips a day, each with a comment that sends the full episode by DM - Test your best clips again as Instagram trial Reels I'm good at one thing: talking to founders. So that's what I do. I record long conversations for my podcast, Profitable Founder. Everything after the recording runs without me. The clips, the subtitles, the posting, the DMs. Claude does it, and Pozy posts it. Here's what that did on @profitablefounder, my podcast's Instagram, in the first week: - **124,343**: Instagram views on 25 Reels, 29 Oct to 5 Nov 2026 - **42,944**: views on the best one, a 46-second clip, with 1,183 saves - **16,505**: views on all 39 Reels I posted from 5 to 25 Aug, before this _Pozy analytics for @profitablefounder, pulled 5 Nov 2026 (August pulled 3 Nov). Different weeks, not a scientific test._ The account went from 610 followers on 2 Nov to 1,147 on 4 Nov. These are the six Reels that did best. Tap one to watch it on Instagram: - [$10M/year founder explains how to make money fast](https://www.instagram.com/reel/DfMr7gslG25/): 42,944 views, 1,183 saves, 360 shares (46 s, posted 1 Nov) - [$5M/Year Founder explains what really happens when you get accepted to Y Combinator](https://www.instagram.com/reel/DfOFnVpkz6C/): 23,704 views, 510 saves, 307 shares (129 s, posted 2 Nov) - [This 24yo makes $3M/year emailing people cheap flights](https://www.instagram.com/reel/DfE9a4RkTMy/): 10,518 views, 243 saves, 132 shares (31 s, posted 29 Oct) - [The fastest way to make money when you're broke, from a $12M/year founder](https://www.instagram.com/reel/DfSGv1GBrVc/): 7,977 views, 151 saves, 36 shares (46 s, posted 3 Nov) - [$374K/month founder: Do this in 2027](https://www.instagram.com/reel/DfPQkkHik2z/): 4,661 views, 164 saves, 80 shares (29 s, posted 2 Nov) - [The fastest way to make money from zero (and why nobody wants to do it)](https://www.instagram.com/reel/DfUVprpDMAr/): 2,928 views, 44 saves, 7 shares (46 s, posted 4 Nov) _The real covers from Instagram, with views, saves and shares from Pozy analytics on 5 Nov 2026. Three of the six are the same clip of David, each with a different title._ Let me show you exactly how it works. Video: [I make $3M/year helping people fly cheap](https://www.youtube.com/watch?v=VPfhMrAuiDM) by Profitable Founder ## Some context Every week I sit down with a founder who makes between $100K and $10M a year, and we talk for an hour or more. That's the podcast. The long video goes on YouTube. That's the part I want people to watch. But nobody discovers a podcast from a one-hour video. They discover it from a 40-second clip on Instagram. So the clips aren't the content. They're the trailer. Each clip has one job: make you want the full episode. That's why every clip ends the same way. Comment the guest's name, and you get the full episode in your DMs. Now I don't touch the clips anymore. Here's every step. ## Step 1: I record one long conversation This is the only part that has to be me. Asking the right questions, making the guest comfortable enough to tell the real story. Some episodes I film in person, some on a video call. Either way, the video is wide. This one with David was a call, both of us side by side: ![A wide video frame from the David episode: the host on the left, David on the right](https://pozy.ai/blog/repurpose-podcast-into-clips/step-record.jpg) _The original episode: wide, two people side by side. Instagram wants tall videos with one person._ That's the problem the next steps solve. ## Step 2: Claude turns the audio into text, word by word First, Claude downloads the episode from YouTube in the best quality YouTube has. Then it turns the audio into text with a free program called Whisper. You give it audio, it gives you back what was said. The important part: every single word comes with the exact moment it starts and ends. Here are the first words of the David clip: ```text 10:53.68 → 10:53.82 if 10:53.82 → 10:53.98 I 10:53.98 → 10:54.14 had 10:54.14 → 10:54.60 no 10:54.60 → 10:55.20 money, 10:55.20 → 10:55.42 like ← removed later (a filler word) 10:55.42 → 10:55.78 the 10:55.78 → 10:55.94 fastest 10:55.94 → 10:56.12 way ``` Because every word has a time, Claude can cut exactly between two words. Never in the middle of one. ## Step 3: Claude picks the best moments Claude reads the whole conversation and suggests 8 to 10 moments. A good moment has three things: - **A strong first sentence.** If the first sentence doesn't hook you, you never hear the second one. - **A real ending.** The thought finishes. No "and then..." that goes nowhere. - **It makes sense alone.** Someone who has never heard of the guest still gets it. It never picks from the start of the episode. The first minutes are warm-up, and warm-up doesn't stop anyone from scrolling. Here's what it picked from the Omar episode, with the title I chose for each: | Clip | Length | Title on the video | |---|---|---| | Intro | 32 s | This 24yo makes $3M/year emailing people cheap flights | | 1 | 81 s | $3M/year founder explains how to find a startup idea in 2026 | | 2 | 58 s | $3M/year founder quit his job and told nobody for 6 months | | 3 | 69 s | The comment trick behind this $3M/year founder's viral reels | | 4 | 39 s | Why this $3M/year founder adds friction to his onboarding | | 7 | 68 s | Why this $3M/year founder said no to investors | | 9 | 62 s | Why a big salary makes it harder to start a business | Claude suggests, I decide. Especially the titles. If a title has a revenue number in it, I check it every time. Once, a guest's number changed from $3.5M a year to $5M after the clip was already scheduled, and I had to swap it. ## Step 4: Claude keeps whoever is talking in frame Now the hard part. The video is wide. A Reel is tall. So for every second, Claude has to cut a tall rectangle out of the wide video, and it has to be on the person who's talking. ![The wide frame with a red tall rectangle on David, and the tall result next to it](https://pozy.ai/blog/repurpose-podcast-into-clips/step-crop.jpg) _Left: the wide video. The red box is the part that goes in the Reel. Right: what you see on Instagram._ How does it know who's talking? It watches the lips. For each part of the video, it compares the two faces while each person speaks. The face whose lips move clearly more is the one talking. Then it moves the frame smoothly, and jumps to the other person the moment they start talking, like a real editor would. This took a few tries to get right. More on that below. ## Step 5: Claude cuts the "ums" and the silences Podcasts are full of "um", "uh", repeated words and long pauses. In a 40-second clip, that kills the pace. So Claude removes them. But never a real word. It doesn't rewrite anything, it only removes the waiting. ![Two sound waves: a long grey one with red silences, and a shorter blue one](https://pozy.ai/blog/repurpose-podcast-into-clips/step-trim.png) _Top, in grey: the raw moment from Jacky's episode, 45 seconds, with the silences in red. Bottom, in blue: the same moment after the cut, 29 seconds. Every word is still there._ I learned the right amount the hard way. My first note to Claude was "No uh, no blank". After the next version, it was: "You're too hard on the cut. You even cut the words. Keep it natural." Natural beats short. The clip should sound like the guest talking, just without the waiting. ## Step 6: Claude adds the title and the subtitles Most people watch Reels with the sound off. So two things go on top of the video: - **The title** for the first 4 seconds, in two short lines. It goes wherever it doesn't cover a face. - **Subtitles** in yellow, 4 words a line at most. They show up when the person speaks and disappear when they stop. ![Two frames of the finished David clip: one with the title and subtitle, one with only the subtitle](https://pozy.ai/blog/repurpose-podcast-into-clips/step-captions.jpg) _Left: the first seconds, with the title and the subtitle. Right: later in the clip, subtitles only._ A subtitle line never cuts a phrase in two. "the fastest way" stays on one line, it never becomes "the fastest / way". Everything also stays away from the edges, where Instagram puts its buttons and the caption. ## Step 7: Claude checks every clip before I see it This is the step that makes everything else trustworthy. For every clip, Claude makes a check sheet: a picture of every moment someone talks, with the faces in yellow, the frame in red, and who's talking written on top. ![A grid of frames from the David clip, with faces in yellow boxes and the red frame always on David](https://pozy.ai/blog/repurpose-podcast-into-clips/step-check-speaker.jpg) _The real check sheet for the David clip. One look, and you know the red frame is on the person talking._ It also checks that the subtitles are there and on time. Once, they silently disappeared from 15 of 18 clips. Now an empty subtitle stops everything. Only when every sheet is clean do I see the clip. ## Step 8: Pozy posts two clips a day This is where the clips leave my computer. They go into [Pozy's scheduler](https://pozy.ai/products/scheduler): - **Two a day**, at 8 AM and 8 PM Bali time. - **The caption** is the title, plus one line: "💬 Comment DAVID to get the full video." - **The first comment** says the same thing. - **Guests alternate**, best titles first. One episode's clips spread over about two weeks. The whole week sits in the [content calendar](https://pozy.ai/help/posts/calendar). If I want a new title on a clip, I swap the video and it keeps its time slot. ## Step 9: The same clip goes to X and YouTube Shorts Pozy posts the same video on X and YouTube Shorts at the same times, a few minutes apart. One clip → Instagram Reel → X post → YouTube Short To be honest about the results, for me Instagram is where clips work: - **34,451**: views on Instagram for the David clip - **1,476**: views on YouTube Shorts for the same clip - **400 to 500**: impressions for a clip on X _Pozy analytics, 3 Nov 2026._ I still post on all three, because it costs nothing once it's scheduled. But if you only have time for one, start where your audience already watches Reels. ## Step 10: A comment sends the full episode by DM Under every clip, people can comment the guest's name. Then this happens, on its own: > **Us:** Hey! Saw your comment 🙌 Want the link to the full episode with David? Just reply yes > **Them:** yes > **Us:** Here's the David episode 👇 youtu.be/8cXGoDHsZ4w _The real messages. Pozy's comment-to-DM automation sends the first one. My small script sends the link after the "yes"._ Three details that matter: - **90 seconds later**, the automation also answers the comment in public: "Sent you a DM!" So other people see it works. - **Once per person.** Nobody gets the same DM twice. - **The wording changes.** Pozy takes one message plus five variations, and I swap them every 10 minutes, so 40 people don't get the exact same sentence. Why ask for a "yes" before sending the link? The link only goes to people who want it, in a conversation they started. My script reads the replies through [Pozy's inbox](https://pozy.ai/help/inbox/dms) every minute, and sends the link only inside Instagram's 24-hour window. Here's how that went since I moved the DMs to Pozy: - **97**: comments with a guest's name, 1 to 5 Nov - **92**: DMs sent by the automation (5 failed) - **59**: episode links sent after a "yes", 30 Oct to 5 Nov _Pozy comment automations and my script's log for @profitablefounder, 5 Nov 2026. The link count also covers the last days on the tool I used before._ You can set up the same automation in a few minutes: [comment-to-DM](https://pozy.ai/products/comment-to-dm). ## Step 11: I test my best clips again as trial Reels A clip that did well once can do well again with a new title. But posting it twice to your followers looks lazy. Trial Reels fix that. Instagram shows a trial Reel to people who don't follow you first, and you decide later if your followers see it too. ![Two covers of the same David clip with different titles](https://pozy.ai/blog/repurpose-podcast-into-clips/step-trial.jpg) _Left: the original David clip, posted on 1 Nov. Right: the same clip as a trial Reel on 4 Nov, with a new title._ The trial version had 2,928 views by the next morning. You can post a trial Reel from Pozy, or just ask your AI to do it. See [create a post](https://pozy.ai/help/posts/create-a-post). ## Step 12: Pozy tells me what worked Every few days, Claude reads the numbers through [Pozy's analytics](https://pozy.ai/products/analytics): views, saves, shares, how long people watched, and how many swiped away in the first seconds (Instagram calls it the skip rate). The biggest lesson of week one: **the moment matters more than the title.** I posted the same 46-second David clip four times, with four different titles. Those four have the four lowest skip rates of all 25 Reels: | Title on the post | Skip rate | |---|---| | This guy just exit a $1M/month business | 36% | | Starting an agency is painful (trial Reel) | 37.4% | | This is how to make money fast. | 39% | | Worth listening to this guy | 41.3% | | Median of all 25 Reels | 50.7% | The titles changed. The moment didn't. So now I look for moments first, and titles second. Two more things I saw: - **Long can work.** The Roman clip is 129 seconds, about getting into Y Combinator, and it has 23,704 views. - **Saves show what's useful.** The David clip has 1,183 saves. People save what they want to come back to, and those are the clips I test again. ## What went wrong before it worked This didn't work on day one. Not even close. **The frame was on the wrong person.** In the first batch, clips showed the person listening instead of the person talking. I tried simple rules first: "the host is always on the left" (not true), watching lips frame by frame (too noisy, people move their mouth when they listen), recognizing faces (unreliable with podcast lighting). What worked was comparing lips during each person's turn. And the check sheet, for every clip, every time. **Words got cut in half.** The transcript timings were about half a second early, so about 10 of 18 clips cut their last word. Claude added a second pass that lines up every word with the sound, to within 20 milliseconds. **The subtitles disappeared.** 15 of 18 clips came out with no subtitles, and nothing warned us. Now an empty subtitle stops the clip. **The old subtitles showed up.** My YouTube videos already have subtitles burned in at the bottom. So Claude only uses the top part of each frame. **A download had no sound.** One episode came down as video only. Now Claude checks there's sound before anything else. **The computer ran out of space.** A 4K episode is 3 to 6 GB. Now Claude works from the audio first and checks the free space before downloading the video. Every mistake became a rule. That's why it works now. ## What's still on me - **Recording the episode.** Obviously. - **The titles and the revenue numbers.** I approve them. A wrong number in a title is worse than a weak title. - **The "related video" link on YouTube Shorts.** There's no way to set it automatically, so I add it by hand in YouTube Studio. - **Watching the first clips of a new guest.** The checks catch almost everything. I still look. ## What I'd steal from this, today → **Treat clips as trailers.** One moment, one title, one reason to watch the full episode. → **Get a transcript with a time on every word.** Every cut gets easy after that. → **Follow whoever is talking.** Compare whose lips move during each person's turn. → **Cut the waiting, keep every word.** Natural beats short. → **End every clip with a comment keyword.** The comment becomes a DM, and the DM becomes an episode view. ## How to do this with Pozy Pozy doesn't edit your clips. Your editor does that, or Claude Code if you're comfortable with it. Pozy does everything after: posting, scheduling, the DMs and the numbers. 1. **Make your clips.** By hand, with an editor, or with Claude Code like I do. Tall videos, 1080 by 1920. 2. **Connect your accounts to Pozy.** Instagram, X, YouTube, each with its own sign-in ([how to connect your accounts](https://pozy.ai/help/connections/social-accounts)). 3. **Add Pozy to Claude.** It's one link: [add Pozy to Claude](https://pozy.ai/help/getting-started/add-to-claude). ChatGPT, Cursor and the others work too. 4. **Set up the comment keyword.** One automation per episode ([comment-to-DM guide](https://pozy.ai/help/automations/comment-to-dm)). 5. **Send Claude the prompts below.** It shows you the plan first, and posts only when you say yes. My prompts, the same ones I use: ```text Here is the transcript of my podcast episode, with timestamps. Find 8 to 10 moments that work as 30 to 90 second clips. Each must start with a strong first sentence, end on a complete thought, make sense to someone who has never heard of the guest, and not come from the first minutes. For each one: the first and last words, why it works, and two title ideas of 10 words or fewer. ``` ```text Use Pozy for this. Schedule these clips on my Instagram, two a day at 8 AM and 8 PM in my timezone, starting tomorrow, alternating guests. The caption is the title, then "💬 Comment [KEYWORD] to get the full video." Add the same line as the first comment. Show me the full schedule before you post anything. ``` ```text Use Pozy for this. Post this clip on Instagram again as a trial Reel with this new title: [title]. Let me decide later whether my followers see it. ``` ```text Use Pozy for this. Read the numbers for my Instagram Reels from the last 7 days: views, saves, shares, how long people watched and the skip rate. Tell me which 3 clips worked best, what they have in common, and which one I should test again as a trial Reel with a new title. If you cannot see Pozy's tools yet, tell me how to connect Pozy first. ``` ## Questions **Do I need to code to do this?** Not for the posting and the DMs: Pozy and your AI do that from a chat. For the editing, mine is code that Claude Code wrote and runs for me. A normal video editor works too. It's just slower at 10 clips a week. **Can Pozy edit the clips for me?** No. Pozy posts, schedules, sends the DMs and reads your numbers. The editing happens before, in your editor or with Claude. **Why two clips a day?** Because I can feed it: one episode gives 8 to 10 clips, and with guests alternating there's always something new. Start with one a day if you have fewer clips. **What's a trial Reel?** A Reel that Instagram shows to people who don't follow you first. If it does well, you (or Instagram) can share it with your followers later. It's a free way to test a new title. **What about Threads and TikTok?** Pozy posts to both, but they're not part of my clip routine today. I post clips on Instagram, X and YouTube Shorts.