# Ad rules: pause losers, scale winners

Source: https://pozy.ai/help/ads/ad-rules

Once it is on, a rule runs by itself. You do not need to ask your AI each time.

## Do it in the dashboard

1. Open **Ads**, then **Rules**, and choose **New rule**.
2. Start from a **Template**, such as stopping ad sets that lose money or giving winners more budget. Or choose **Start blank**.
3. Pick the **Ads connection** and the **Ad account**. Give the rule a **Name**.
4. Under **Check each**, pick **Campaigns**, **Ad sets** or **Ads**. Keep **Whole ad account**, or pick **Only some campaigns**.
5. Under **When all of these are true**, add 1 to 10 conditions. For example: cost per result is over $25 in the last 7 days, and spend is at least $50 in the last 7 days.
6. Under **Then**, choose what changes:
   - **Only notify**: no change on the ad platform.
   - **Pause**: pause what matches.
   - **Turn back on**: only what a rule paused.
   - **Change budget**: raise or lower the daily budget, with a limit it never goes past.
7. Tick **Send a notification** if you also want an alert.
8. Under **Run**, pick how often it checks, from **Every hour** to **Once a day**.
9. Leave **Turn the rule on** off and choose **Create rule**.
10. Open the rule and choose **Preview**. It shows what the rule would match today, and changes nothing.
11. Happy with it? Switch the rule on at the top of the rule's page.

## Or ask your AI

> On my Meta ad account, create a rule that runs every 6 hours and pauses any ad set that spent at least $50 in the last 7 days with a cost per result over $25. Keep it off, preview it, and show me what it would pause.

## What a rule did

The **Rules** page lists every change rules made: what was paused, turned on or rebudgeted. Open a rule for its **Run history** from the last 31 days.

## Good to know

- Rules start switched off. They do nothing until you turn them on.
- Rules work on Meta, Google, TikTok, LinkedIn, Pinterest, X and Reddit ads. They are not available on ChatGPT or Whop ads.
- Rules read the numbers Pozy syncs, which can trail the network's own dashboard.
- After a rule acts on something, it leaves it alone for the cooldown. The default is one day.
- One run changes 20 things at most. The rest wait for the next run.
- **Turn back on** never touches what you paused yourself.
- Ads have no budget of their own. To change budgets, check campaigns or ad sets. On Google, use campaigns.
- Reach and frequency conditions work on Meta and TikTok only.
- A cost per result condition skips anything with no results yet. Add a spend condition too, like in the example.
- **Send a notification** sends an alert to a webhook. Someone on your team has to add an endpoint under **Webhooks** to receive it. See [webhooks](https://pozy.ai/docs/webhooks).
- Every plan includes 500 live ads. A workspace without an active plan stays at that 500: past it, rules can still pause and lower budgets, but they cannot turn ads back on or raise budgets.
- Turning a rule off stops it right away. Changes it already made stay as they are.

**Related:** [Manage your ads from Claude or ChatGPT](https://pozy.ai/help/ads/manage-ads-from-chat), [Create a campaign](https://pozy.ai/help/ads/create-a-campaign), [Plans and usage](https://pozy.ai/help/workspace/plans-and-usage)