# Product catalogs and the ad library

Source: https://pozy.ai/help/ads/catalogs-and-ad-library

A catalog ad is one ad that covers many products. You do not make an image per item. Meta builds a card for each product and picks which ones each person sees, based on what they browsed. The same catalog can also power Facebook and Instagram Shops and a WhatsApp Business catalog.

## Do it in the dashboard

### Build a catalog

1. Open **Ads**, then **Catalogs**, and pick your Meta ad account.
2. Choose **New catalog**, or open one your Meta business already has.
3. On **Products**, choose **Add product**. Each product needs a **Retailer ID (SKU)**, a name, a price, a link and an image.
4. Many products? Use **Feeds and uploads** to pull a product file from a link every hour, day or week. Or use **Bulk changes**.
5. On **Product sets**, choose **New product set** and add conditions, such as one brand or everything on sale. An ad promotes a set, not the whole catalog.

Catalog ads are not in **Create ad** yet. Ask your AI to build one from your product set.

### Search the ad library

1. Open **Ads**, then **Ad library**.
2. Pick Meta or LinkedIn.
3. Type **Keywords** and the **Countries**. Open **Filters** for more: page IDs, status, media type and languages on Meta, or the **Advertiser** and dates on LinkedIn.
4. Choose **Search**.

## Or ask your AI

> Put my Shopify products in a Meta catalog, make a product set for the "Summer" collection, then build a catalog ad for that set at $25 a day. Create it paused and show me first.

For the ad library:

> Search the Meta ad library for ads about "meal prep" running in the UK, and summarize the hooks and offers you see.

## Good to know

- Catalogs and catalog ads work on Meta only (Facebook and Instagram).
- A catalog ad needs a Meta ad account with a pixel. See [Conversions and pixels](https://pozy.ai/help/ads/conversions-and-pixels).
- Your Meta login needs permission to manage catalogs. Without it, Meta refuses.
- The Retailer ID is your SKU. It cannot change later.
- Deleting a catalog removes every product and takes it off any ads and WhatsApp numbers that use it.
- Meta's ad library covers political and issue ads in every country, and all ads shown in the EU and UK. For other countries it only returns political and issue ads.
- LinkedIn's ad library lists ads that ran on LinkedIn since June 2023.

**Related:** [Create a campaign](https://pozy.ai/help/ads/create-a-campaign), [Manage your online store](https://pozy.ai/help/commerce/online-store), [Set up WhatsApp](https://pozy.ai/help/messaging/whatsapp-setup)