# Track conversions with pixels

Source: https://pozy.ai/help/ads/conversions-and-pixels

Two pieces work together:

- **The pixel** is a small script on your site. It tells the network what people do after they click: view a page, add to cart, buy.
- **Server-side conversions** fill the gaps: blocked scripts, sales closed by phone, deals that sign weeks later in your CRM.

## Put a pixel on your site

1. Open **Ads**, then **Pixels**, and pick the ad account.
2. Most ad accounts already have a pixel. Open it. Only choose **New pixel** if you have none, because pixels cannot be deleted later.
3. On the **Install** tab, find **Install on a connected site**. Pick your Shopify store or your WordPress, Wix or Webflow site, and choose **Install**. No theme edits needed.
4. Open the **Conversion events** tab and add the events you care about, such as purchases, sign-ups or leads.
5. Visit your site, then check the **Activity** tab to see it fire. On Meta, **Diagnostics** lists any problems.

No connected site? The **Install** tab also shows the code to paste into the head of every page.

## What each site gets

| Site | What the pixel records |
|---|---|
| Shopify | Page views, product views, add to cart, checkout, payment info and purchases |
| WordPress, Wix, Webflow | Page views |

The details for each site are in the [site pixels docs](https://pozy.ai/docs/commerce/site-pixels).

## Send conversions from your server

Open **Ads**, then **Conversions**. **Destinations** lists where events can go on each network. **Send and test** lets you send a test event and see if the network accepted it. On Meta and Pinterest, **Match quality** shows how well your events match people.

Sending real events from your systems is usually a job for your developer. They can follow the [conversions guide](https://pozy.ai/docs/ads/conversions).

## Or ask your AI

> Check which ad networks have a pixel on my Shopify store. Install the Meta and TikTok pixels if they are missing, then tell me if they fire.

## Good to know

- Pixels work on Meta, Google (the Google tag), TikTok, LinkedIn (the Insight Tag), Pinterest, X and ChatGPT. Reddit pixels are made in Reddit Ads Manager.
- Server-side conversions work on Meta, Google, LinkedIn, TikTok (offline events only), Pinterest, Reddit and ChatGPT. Not on X: measure X with the X Pixel.
- If the pixel and your server both report a sale, they must share the same event id, or the sale counts twice. Pozy's Shopify install sets one for you.
- Pozy scrambles (hashes) emails and phone numbers before they leave Pozy.
- On Shopify, the pixel follows your store's privacy settings. Where consent is needed, it only fires for visitors who accepted marketing.
- On Webflow, the pixel goes live the next time you publish your site. Pozy never publishes for you.
- On WordPress, some sites block scripts. If so, Pozy undoes the change and tells you another way to add it.
- On Wix sites with a cookie banner, the pixel only runs for visitors who accept advertising cookies.
- On Shopify, reinstall after you add conversion events on Google, LinkedIn or X.

**Related:** [Manage your online store](https://pozy.ai/help/commerce/online-store), [Audiences and targeting](https://pozy.ai/help/ads/audiences-and-targeting), [Product catalogs and the ad library](https://pozy.ai/help/ads/catalogs-and-ad-library)