# Create a campaign

Source: https://pozy.ai/help/ads/create-a-campaign

## How ads are organized

Every network uses three levels. Pozy uses the same names everywhere:

- **Campaign**: the goal, such as traffic or sales.
- **Ad set**: the budget, the schedule and who sees it. Google calls it an ad group.
- **Ad**: what people see, with text, an image or video, and a link.

## Do it in the dashboard

1. Open **Ads**, then **Create ad**.
2. **Ad account**: pick the network and the ad account that pays.
3. **Goal and type**: pick what the ad should do, then **What kind of ad?**:
   - **New ad**: write the ad and add an image, video or carousel.
   - **Boost a post**: promote something you already published.
   - **Messaging ad** (Meta): start chats on WhatsApp, Messenger or Instagram.
   - **Call ad** (Meta): people tap to call your business.
   - **Lead form ad**: collect leads with a form inside the ad.
4. **Ad**: give it an **Ad name**, then add the text, media, link and button.
5. **Audience**: choose places, age, gender, languages, interests and saved audiences.
6. **Budget and schedule**: **Per day** or **Total**, and start and end dates.
7. **Preview**: see how the ad looks.
8. **Review and create**: check the summary. Choose **Validate only** where it shows to let the network check it without creating anything. Pick **Active** or **Paused** under **Status after creating**, then choose **Create ad**.

## Or ask your AI

> Create a Meta traffic campaign for my new course. $30 a day for 10 days, women 25 to 44 in the UK, using the image I just uploaded and a link to my sales page. Create it paused and show me the full setup first.

## Change it after launch

Open **Campaigns** and pick a campaign. From there you can **Pause**, **Resume**, **Edit**, **Duplicate** or **Delete** it, and change the budget on the **Budget and bidding** tab. What you can change after launch depends on the network. Duplicate, for example, works on Meta, TikTok and LinkedIn only.

## Reuse your creatives

**Creatives** holds the creative, image and video libraries of your Meta ad accounts, plus **Partnership ads** with creators and **TikTok identities** (the name and picture a TikTok ad shows).

## Network notes

- **Google**: Search and Display ads here. Ask your AI for Performance Max and Demand Gen.
- **TikTok**: video ads only.
- **Pinterest**: a new Promoted Pin is an image. To run a video, boost a video Pin.
- **X**: text with an optional website card. To run a video, boost a post that has one.
- **ChatGPT**: a chat card with a title up to 50 characters, a body up to 100, an image and a link. Country targeting only.
- **Reddit**: the ad account needs a pixel before any ad can be created.

## Good to know

- Every network reviews ads first. Created does not mean running.
- Budgets are whole amounts in the ad account's currency.
- Pozy takes no share of spend. Your plan includes 500 active ads. After that, each active ad costs $0.01 a month. Paused, ended and rejected ads do not count.
- If something times out, check **Campaigns** before you try again, so you do not launch the same ad twice.

**Related:** [Boost a post](https://pozy.ai/help/ads/boost-a-post), [Audiences and targeting](https://pozy.ai/help/ads/audiences-and-targeting), [Conversions and pixels](https://pozy.ai/help/ads/conversions-and-pixels), [Lead forms](https://pozy.ai/help/ads/lead-forms)