# Track link clicks and watch a post

Source: https://pozy.ai/help/analytics/link-tracking

## Count clicks on your DM links

Links in the buttons of a [comment-to-DM](https://pozy.ai/help/automations/comment-to-dm) message are tracked by default.

1. Open **Automations**, then **Comment to DM**, and open an automation or create one.
2. In the message settings, keep **Track link clicks** on. Clicks are counted for each person.
3. Add a **Click tag** if you want, for example guide-click. Everyone who clicks gets that tag on their [contact](https://pozy.ai/help/inbox/contacts), so you can find them later.
4. Read the results. The **Comment to DM** page shows **Link clicks** for all automations, with unique clicks and the click rate. Each automation's page shows its own **Link clicks** and an **Activity** tab.

Turn **Track link clicks** off to send your links exactly as written.

## Watch one post closely

A tracking window reads one post's numbers on every sync for a set number of days. Then it takes one final reading.

1. Open **Analytics**, then **Tracking**.
2. In **Track a post**, choose **By post URL** (pick the account and paste the link) or **By post id**.
3. Set the **Days**, from 1 to 90. Add a **Label** if you want, like "spring campaign".
4. Choose **Start tracking**.
5. Under **Tracking windows**, choose **View** to see every reading on a chart and the post's authenticity score.

## The authenticity score

Each tracked post gets a score from 0 to 100. Higher looks more organic.

- **Looks organic**: 70 and up.
- **Worth a look**: 40 to 69.
- **Likely inflated**: under 40.

The score lists its reasons, like **Late jump in views** or **Engagement too low for the views**. Under **Authenticity scores**, pick an account and choose **Likely inflated** to find posts to check.

It helps when you [pay creators for views](https://pozy.ai/help/creators/creator-campaigns) or show a client how a campaign did.

## Or ask your AI

> Track my latest TikTok video for 14 days and label it "spring campaign". Also, how many people clicked the link in my GUIDE comment-to-DM this week?

## Good to know

- Click counts come from the tracked links in DM buttons. Clicks that a platform reports on a post itself are in [your numbers](https://pozy.ai/help/analytics/your-numbers).
- Link tracking in emails is not available yet.
- All post readings come from the platform. Nothing is typed in by the person who posted.
- Readings include views from before tracking started.
- Tracking a post twice shows the window it already has.
- **Cancel** stops the window. There is no final reading after that.
- The score is a signal, not a verdict. A small account with a real viral post can show **Views far above followers**. Read the reasons before you act.

**Related:** [Comment-to-DM](https://pozy.ai/help/automations/comment-to-dm) · [Review and pay creators](https://pozy.ai/help/creators/review-and-pay-creators)