# Post updates, offers and events on Google

Source: https://pozy.ai/help/commerce/google-business-posts

They are a good place for this week's special, an event or a discount code.

## Do it in the dashboard

1. Open **Posts** and choose **Create post**. You can also choose **Post an update** on the **Google Business** page.
2. Pick your Google Business Profile account.
3. Write the text and add one photo.
4. Under **Google Business Profile options**, pick the **Post type**:
   - **Update**: news, a new product, anything else.
   - **Event**: add the **Event title** and the **Starts** and **Ends** dates. Times are optional.
   - **Offer**: add an **Offer title** and dates, then a **Coupon code**, a **Redeem online** link or **Terms and conditions**.
5. Add a **Button** if you want one: **Learn more**, **Book**, **Order online**, **Buy**, **Sign up** or **Call now**. Then add the **Button link**. **Call now** uses the phone number on your profile.
6. If you manage several locations, pick the **Location**.
7. Publish now or schedule it, like any post. See [Create one post for every platform](https://pozy.ai/help/posts/create-a-post).

## Add photos to your listing

Photos on the listing itself are different from the photo in a post.

1. Open **Google Business**, then **Photos**.
2. Paste a public image link, pick a **Category** (like Cover, Logo, Exterior, Interior or Product) and choose **Add photo**.
3. Google can take a few minutes to show it.

## Or ask your AI

> Post an offer on our Google Business Profile: 20% off all haircuts this week with code WEEK20, ending Sunday. Add our salon photo and a Book button to our booking page. Show me before posting.

## Good to know

- A post holds up to 1,500 characters and one photo. Videos are not supported in posts.
- Use a JPEG or PNG of at least 400 x 300 px. 1200 x 900 px crops best. GIFs are refused.
- Use a full link for the button. Avoid link shorteners, because Google may not follow them.
- Google may review a post for up to 48 hours. On a location that is not verified, posts may not show at all. See [Keep your Google Business Profile up to date](https://pozy.ai/help/commerce/google-business-profile).
- Your AI can change the text of a live post later. The photo, button and offer details stay as they were. To change those, publish a new post.
- Google gives no numbers for a single post. You get numbers for the whole location instead.
- Event and offer posts disappear after their end date.
- Customer photos on your listing cannot be removed through Pozy.

**Related:** [Reply to Google and Facebook reviews](https://pozy.ai/help/inbox/reviews), [Schedule and use the calendar](https://pozy.ai/help/posts/calendar)