# Keep your Google Business profile up to date

Source: https://pozy.ai/help/commerce/google-business-profile

Your listing is what people see when they search for you on Google Search and Maps.

## Do it in the dashboard

1. Connect your profile: open **Connections**, then **Accounts**, choose **New connection** and pick Google Business Profile. Sign in with a Google login that owns or manages the listing.
2. Open **Google Business**. If you manage several places, pick the **Location** at the top.
3. Pick a tab, make your change and save.

| Tab | What you change |
|---|---|
| **Overview** | Business name, description, opening hours, holiday and special hours, phone, website, categories. Mark the place as temporarily closed |
| **Services** | What you offer, with an optional price. **Save services** replaces the whole list on Google |
| **Food menus** | Menus for restaurants and cafes. **Add menu**, **Add section**, **Add item**, then **Save menus** |
| **Photos** | Photos of the storefront, the inside and what you sell |
| **Attributes** | Facts like Wi-Fi, accessibility or payment options. Google decides which ones fit your category |
| **Booking and order links** | Buttons like Book an appointment, Reserve a table, Order food or Shop online |
| **Verification** | Prove to Google that the business is real |

## Verify a location

Until a location is verified, Google may not show the listing or your edits.

1. Open **Verification** and choose **See verification methods**.
2. Pick a method Google offers: text message, phone call, email, postcard, or instant when allowed. Then choose **Send the code**.
3. When the code arrives, type it and choose **Verify**.

Google sends the code right away, so check with the owner first. A postcard can take a couple of weeks.

## See how people find you

Open **Analytics**, then **Accounts**, and pick your Google Business Profile. You see:

- **Profile impressions**: views on Search and Maps, on mobile and desktop.
- **What people did**: website clicks, calls and direction requests.
- **Search keywords**: the searches that showed your profile, by month.

Google reports these 2 to 3 days late. Rare searches show "fewer than" a number instead of an exact count.

## Or ask your AI

> We are closed on December 25 and 26. Add holiday hours to our Google Business Profile. Then tell me our top 10 search keywords from last month.

## Good to know

- Saving services or menus replaces the whole list on Google. Keep everything you want in it.
- If you change the business name, Google may review the listing again. Use the name customers know, without extra keywords.
- Reviews are answered in the inbox. See [Reply to Google and Facebook reviews](https://pozy.ai/help/inbox/reviews).
- Posts, offers and events are made in **Posts**. See [Post updates, offers and events on Google](https://pozy.ai/help/commerce/google-business-posts).

**Related:** [Your numbers in one place](https://pozy.ai/help/analytics/your-numbers), [Local businesses](https://pozy.ai/use-cases/local-businesses)