# Profiles and account groups

Source: https://pozy.ai/help/connections/profiles-and-groups

A **profile** is a project: one brand, company or client, with its own accounts, numbers and brief.

An **account group** is a set of accounts you often post to together, like "Launch accounts".

## Make a profile

1. Open **Connections**, then **Profiles**, and choose **New profile**.
2. Give it your brand's name and save.
3. Connect accounts to it, or move an existing account with **Move to another profile**.

## Make an account group

1. Open **Connections**, then **Account groups**, and choose **New account group**.
2. Name it and pick the accounts.
3. Use the group when you create a post, to pick all its accounts at once.

## Or ask your AI

> Show me every account in the My SaaS project.

## Good to know

- Profiles are free and unlimited on every plan. Connected accounts count toward your plan.
- Agencies: one profile per client keeps every client's accounts and numbers apart.
- You can share one profile with someone without giving them the rest. See [Share one project with someone](https://pozy.ai/help/workspace/share-a-project).

**Next:** [Account health and reconnecting](https://pozy.ai/help/connections/health)