# Run a creator campaign

Source: https://pozy.ai/help/creators/creator-campaigns

Creators post on their own accounts. Pozy reads the views from the platform, so nobody reports their own numbers.

## Do it in the dashboard

1. Open **Creators** and choose **Create campaign**.
2. **Basics:** pick the **Profile**, then add the **Campaign name**, the **Brand** and the **Platforms**. Write your **Content rules**, for example "Show the product in the first 3 seconds".
3. **Payouts:** under **How creators earn**, pick **Per 1,000 views**. Set the **Rate per 1,000 views (USD)**, the **Minimum views to earn**, the **Most a clip can earn (USD)** and the **Total budget (USD)**. Then pick **How you pay creators**.
4. **Rules:** set the dates, how long each post is tracked (30 days by default) and how long approved earnings are held (10 days by default).
5. **Caps:** limit **Most creators**, **Posts per creator per day** and **Accounts per creator** if you want. Set the **Authenticity threshold (0 to 100)**.
6. **Review:** choose **Create and activate**, or **Save as draft**.

Example: at $1 per 1,000 views, a post with 50,000 views earns $50.

## Invite creators

Open the campaign, then the **Creators** tab.

- **Invite a creator:** add a name and an email. They get a personal link that is theirs alone.
- **Open invite link:** one link you can post anywhere. Everyone who joins gets their own personal link.

Creators do not need a Pozy account. On their campaign page they connect their accounts read-only and submit links to their posts. Pozy can read their posts and views, and never posts for them.

## Ways to pay creators

| Option | What happens |
|---|---|
| **Through Pozy** | You pay by card or from a balance. Turned on per workspace after a short review |
| **On your own rails** | Pozy works out what each creator is owed. You pay them your way |
| **Track only** | Pozy tracks posts and earnings. No payouts |

You can also pay a fixed amount **Per approved post**, or split a **Shared pool** by views when the campaign closes.

## Or ask your AI

> Create a creator campaign for our app launch on TikTok and Instagram. Pay $1.50 per 1,000 views, only after 1,000 views, at most $300 per post, with a $3,000 budget. Keep it as a draft and give me the open invite link.

## Good to know

- Posts published before the campaign starts cannot earn.
- When the budget is used up, new views stop earning. Choose **Raise budget** at the top to keep paying.
- The way creators earn cannot change after you activate the campaign.
- Creators can open a link to a draft campaign, but they can join only once you choose **Activate**.
- **Pause** stops the campaign for now. **Close** ends it for good: a closed campaign cannot be reopened.
- On Pinterest only video pins have views. On Facebook, creators submit reels and videos from a Page.
- On X, views are impressions. Each tracked X post costs a small read fee from the campaign's **X read budget (USD)**, $50 by default.
- Creators do not count toward your plan.

**Next:** [Review posts and pay creators](https://pozy.ai/help/creators/review-and-pay-creators)