Audiences and targeting

There are two ways to say who sees an ad:

• Targeting: describe people. Countries, cities, age, gender, languages, interests. On LinkedIn also job titles, industries and company size. On Reddit, communities and keywords.
• Audiences: saved groups of people. You fill some yourself. The network fills others for you.

#Audience types

When you create an audience, Pozy only offers the types your ad account's network supports.

#Do it in the dashboard

1. Open Ads, then Audiences, and pick the ad account.
2. Choose New audience.
3. Pick the type and give it a name.
4. For a customer list, paste emails or choose Upload CSV.
5. Create it. It shows under Custom audiences with its size and status.
6. Use it in Create ad, at the Audience step, under Custom audiences (optional).

To plan targeting, use the Targeting browser on the same page. Search interests, places and job titles, add them, then choose Estimate reach to see how many people the mix reaches.

#Or ask your AI

Make a Meta audience from my customer list file, then a 1% lookalike of it in the US. Tell me the sizes before we use them in a campaign.

#Good to know

• Upload plain emails. Pozy scrambles (hashes) them before they leave Pozy, so the network never gets the raw contact details.
• Only upload people who agreed to hear from you. Each network's customer list rules apply to you.
• Audiences take time to build. Google can take up to 24 hours and TikTok up to 48. A size of zero right after an upload is normal.
• Google needs enough matched people before it serves a list. Upload at least 5,000.
• On LinkedIn, each upload replaces the whole list.
• An X audience needs at least 100 matched people before you can target it.
• ChatGPT ads have no custom audiences. They target by country only.
• A website audience fills only once the pixel is on your site. See Conversions and pixels.
• On Meta, do not target a city and the country it is in at the same time. Meta rejects the ad.

Related: Create a campaign, Boost a post, Lead forms