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Comment-to-DM on every post

One automation that watches every post on an account. Anyone who comments your word, on any post, gets your DM.

Use it when you say "comment LINK" on lots of posts. You set it up once. New posts are covered too.

#Do it in the dashboard

  1. Open Automations, then Comment to DM, and choose New automation.
  2. Give it a Name and pick the Account. Keep the trigger on Keyword comment.
  3. Under Which posts, choose Any post.
  4. Type your Keywords. Set Match to Whole word for short words.
  5. Add words to Ignore comments containing, for example "scam" or "spam". A comment with one of these never gets a DM, even if it has your keyword.
  6. Write the Direct message and add a button with your link. On Instagram it is sent after the commenter taps Send me the link (Button first).
  7. Under Repeats, choose how often one person can get it (see below).
  8. Choose Create and start, or turn off Start active to save it paused.

#Or ask your AI

Set up comment-to-DM on every post of my Instagram account. Keyword LINK, whole word. Send "Here you go!" with a button to my shop. Ignore comments with "spam". Each person gets it once. Show me before you turn it on.

#Repeats: once or every time

  • Once per person: each person gets this DM one time, ever. This is the default. It is the safe choice for an account-wide automation.
  • Every new comment: a new comment can get the DM again. Add a Cooldown per person (1 to 720 hours) so the same person is not messaged again too soon.
  • Skip identical DMs: skips the DM if this person already got the exact same text from this account, from any automation, within the hours you set.

#Who gets the DM (Instagram)

Under Who gets the DM you can choose Everyone, Followers only or Non-followers only, and set Minimum followers. These filters need Link right away under How the DM is sent: Button first always sends the button to everyone who comments.

There is a catch. Instagram only tells Pozy if someone follows you after they have messaged you. A comment does not count. So for most new commenters the answer is unknown. When unknown decides what happens:

  • Send anyway: they get the DM. No real customer is dropped.
  • Skip them: no DM.
  • Ask them to confirm: they get a short message with a button first. Their tap lets Pozy check the follow, then send the real DM.

#Good to know

  • Real DMs go out on Instagram and Facebook only. On TikTok, Threads, LinkedIn and YouTube, Pozy answers with a public reply under the comment instead. X is not supported.
  • On Instagram and Facebook, comments reach Pozy right away, on any post. A backup check every 10 minutes catches missed ones on your 5 newest posts.
  • On Threads, LinkedIn and YouTube there is only that backup check. So replies come within about 10 minutes, and only on your 5 newest posts.
  • Tolerate typos also matches close misspellings, like "giude" for "guide".
  • An empty keyword list answers every comment on every post. Use that with care.
  • Platforms watch for the same message sent to many people fast. Add a few DM variations and a short Delay before the DM.
  • Pozy only messages people who commented or wrote to you first.

Related: Comment-to-DM on one post, Story replies, mentions and live comments, Reply to comments

Building with the API? The developer guide for this feature.

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