Comment-to-DM

It is the classic "comment GUIDE and I'll send it to you". It runs on its own once you turn it on.

#Where it works

#Do it in the dashboard

1. Open Automations, then Comment to DM, and choose New automation.
2. Pick the Account, then one post, or Any post to watch every post on the account.
3. Type your Keywords, for example GUIDE. Under Match, choose:
   • Contains: fires if the word is anywhere, even inside another word.
   • Whole word: whole words only. Best for short keywords.
   • Exact: the whole comment must be the keyword.
4. Write the Direct message and add a button with your link. On Instagram, How the DM is sent starts on Button first: the commenter first gets a short message with a Send me the link button, and your DM follows when they tap it. You can change both.
5. Add a public reply if you want one, like "Sent you a DM!".
6. Choose Create and start, or Create paused to check it first.

#Or ask your AI

Set up comment-to-DM on my latest Instagram reel. Keyword GUIDE, whole word only. Send "Here is the free guide. Enjoy it!" with a button to my guide link, and reply "Sent you a DM!" under the comment. Show me before turning it on.

#Make it work better

• Write a few versions of the DM. Add up to 5 variations. Each person gets one at random, so it feels less like a robot.
• Keep Button first on Instagram. Instagram lets you message someone who commented only once until they reply. Their tap counts as a reply, so your link, buttons and media all arrive. With Link right away, everything must fit in one message, and accounts that keep sending more can be restricted.
• Use buttons for the first message. A first DM to someone new lands in their message requests, where quick-reply chips do not show.
• Add a short delay. "Delay before the DM" makes it feel human.
• Use Whole word for short keywords. With Contains, "app" also fires on "happy".
• Also match DMs. Answer people who send the keyword as a DM instead of a comment.

#Good to know

• Pozy only messages people who commented or wrote to you first. No cold DMs.
• Facebook has the same one-message rule but no Button first yet, so put the link in the DM itself.
• Links are tracked by default, so you can count clicks.
• Each platform decides what it allows. Follow its rules.

Related: Comment-to-DM on your whole account · Story replies and mentions · Workflows · One inbox for DMs