Broadcasts: one message to a group

Send one message to a group of contacts, now or at a set time. Then see who got it, who read it and whose failed.

Good for an order update, a launch, or a reminder the day before your event.

#Where it works

WhatsApp, SMS (outside the US), Instagram, Facebook, X, Bluesky and Slack. US SMS, iMessage and Telegram are not available yet.

#Do it in the dashboard

Open Automations, then Broadcasts, and choose New broadcast.
Give it a Name (only your team sees it) and pick the account under Send from.
Write the Message. On WhatsApp, pick an approved Template instead.
Add Segment tags if you want, for example "customer". Then choose Create draft.
Open Recipients and choose Add recipients: Choose contacts, Paste phone numbers (WhatsApp and SMS) or Everyone in the segment.
Choose Send now, or Schedule to pick a time.

#Or ask your AI

Send our "event_reminder" WhatsApp template to every subscribed contact tagged "workshop", tomorrow at 9am. Tell me how many people that is before you schedule it.

#WhatsApp needs a template

WhatsApp lets you send free text only within 24 hours of a person's last message. Most people on a list have not written that recently. So a WhatsApp broadcast always sends an approved template.

If your template has blanks, like {{1}} for a name, fill each one under Variables. The number of variables must match the template, or every send fails.

#See what happened

Each broadcast shows Sent, Delivered, Read and Failed. On the Recipients tab you see the status of every person. Filter by Failed to see why a message did not go out.

#Good to know

Instagram and Facebook broadcasts only reach people who messaged you in the last 24 hours.
New WhatsApp numbers can start conversations with 250 people a day at first. People above that limit do not get the message.
Set Subscription to Subscribed only in your segment, so people who opted out are left out.
Only send to people who wrote to you or agreed to hear from you.
Each person counts as one message. Up to 10,000 a month are included in your plan. WhatsApp charges its own template fees on top.
A scheduled broadcast cannot be edited. Cancel it and make a new one. You can still Reschedule it.