Create a campaign

Build a new ad step by step: pick the ad account, the goal, the creative, who sees it and the budget. Pozy creates the campaign, ad set and ad in one go.

#How ads are organized

Every network uses three levels. Pozy uses the same names everywhere:

Campaign: the goal, such as traffic or sales.
Ad set: the budget, the schedule and who sees it. Google calls it an ad group.
Ad: what people see, with text, an image or video, and a link.

#Do it in the dashboard

Open Ads, then Create ad.
Ad account: pick the network and the ad account that pays.
Goal and type: pick what the ad should do, then What kind of ad?:
- New ad: write the ad and add an image, video or carousel.
- Boost a post: promote something you already published.
- Messaging ad (Meta): start chats on WhatsApp, Messenger or Instagram.
- Call ad (Meta): people tap to call your business.
- Lead form ad: collect leads with a form inside the ad.
Ad: give it an Ad name, then add the text, media, link and button.
Audience: choose places, age, gender, languages, interests and saved audiences.
Budget and schedule: Per day or Total, and start and end dates.
Preview: see how the ad looks.
Review and create: check the summary. Choose Validate only where it shows to let the network check it without creating anything. Pick Active or Paused under Status after creating, then choose Create ad.

#Or ask your AI

Create a Meta traffic campaign for my new course. $30 a day for 10 days, women 25 to 44 in the UK, using the image I just uploaded and a link to my sales page. Create it paused and show me the full setup first.

#Change it after launch

Open Campaigns and pick a campaign. From there you can Pause, Resume, Edit, Duplicate or Delete it, and change the budget on the Budget and bidding tab. What you can change after launch depends on the network. Duplicate, for example, works on Meta, TikTok and LinkedIn only.

#Reuse your creatives

Creatives holds the creative, image and video libraries of your Meta ad accounts, plus Partnership ads with creators and TikTok identities (the name and picture a TikTok ad shows).

#Network notes

Google: Search and Display ads here. Ask your AI for Performance Max and Demand Gen.
TikTok: video ads only.
Pinterest: a new Promoted Pin is an image. To run a video, boost a video Pin.
X: text with an optional website card. To run a video, boost a post that has one.
ChatGPT: a chat card with a title up to 50 characters, a body up to 100, an image and a link. Country targeting only.
Reddit: the ad account needs a pixel before any ad can be created.

#Good to know

Every network reviews ads first. Created does not mean running.
Budgets are whole amounts in the ad account's currency.
Pozy takes no share of spend. Your plan includes 500 active ads. After that, each active ad costs $0.01 a month. Paused, ended and rejected ads do not count.
If something times out, check Campaigns before you try again, so you do not launch the same ad twice.