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Sequences: follow-ups over days

Send a series of messages over days to people who wrote to you or said yes to hearing from you. They stop the moment someone replies.

Think of a welcome series after a sign-up, follow-ups after a lead form, or a reminder before an appointment.

#Where it works

WhatsApp, Instagram, Facebook, X, Bluesky and Slack. Telegram is coming soon.

#Do it in the dashboard

  1. Open Automations, then Sequences, and choose New sequence.
  2. Give it a Name, pick the Account it sends from, and write the First message if you want.
  3. Choose Create sequence. It starts as a draft.
  4. In Steps, choose Add step. Set the Wait for each step, for example 1 day after the step before.
  5. Under Exit conditions, keep Stop when they reply and Stop when they unsubscribe on.
  6. Choose Activate.
  7. Open Enrollments and choose Enroll contacts to add people.

#Or ask your AI

Make a WhatsApp sequence for new leads: our welcome template right away, a check-in template after 2 days, and a last reminder after 5 days. Enroll the 12 people tagged "webinar". Show me the steps first.

#Three ways to enroll people

  • By hand, with Enroll contacts.
  • From a workflow, with an Enroll in sequence step. For example, right after someone shares their email.
  • By asking your AI, or from your own app when something happens, like a trial starting.

People already in the sequence are skipped.

#The 24-hour rule

Instagram, Facebook and WhatsApp only let you send free text within 24 hours of the person's last message.

  • WhatsApp: use an approved template for every step that may go out later than that. Plain text steps do not reach people who went quiet.
  • Instagram and Facebook: keep sequences short, or use them right after a chat starts. Later steps stop reaching people who did not write back.

#Good to know

  • Only enroll people who wrote to you first or agreed to hear from you. On WhatsApp this is a platform rule.
  • Steps are locked while the sequence is active. Pause it to change them.
  • Pause stops all sends. Everyone keeps their place until you activate it again.
  • Enrollments shows each person's progress, the next step time, and why they left: Replied, Unsubscribed, Removed by hand or Send failed.
  • Each message counts toward your messages. Up to 10,000 a month are included in your plan. See Plans and usage.

Related: Broadcasts, Contacts, tags and mentions

Building with the API? The developer guide for this feature.

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