Boost a post
Turn a post you already published into an ad. It keeps its likes and comments, and Pozy builds the campaign around it.
You pick the post, a goal, a budget and who should see it. Pozy makes the campaign, the ad set and the ad for you.
#Where it works
| Network | What you can boost |
|---|---|
| Facebook and Instagram | Your Page and Instagram posts. You can also send clicks to WhatsApp, Messenger or Instagram Direct |
| TikTok | Your own videos (Spark Ads), or another creator's video with their Spark Ads code |
| Company Page posts only. Personal profile posts cannot be boosted | |
| Pins you already published. Minimum budget is 5 in your ad account's currency | |
| X | Posts you already published. Boosting is the way to run a video ad on X |
| Posts by a profile of your ad account | |
| Google, ChatGPT | Not available. These networks have no posts to boost |
#Do it in the dashboard
- Open Ads, then Create ad.
- Ad account: pick the network and the ad account that pays.
- Goal and type: choose Boost a post, then the goal, for example more traffic or engagement.
- Ad: pick from Published posts, or paste the Post id from the network.
- Audience: choose countries, age and interests.
- Budget and schedule: set a budget Per day or Total, and dates if you want them.
- Preview, then Review and create. Under Status after creating, pick Paused if you want to check it in Campaigns before it spends.
- Choose Boost post.
On Meta you can choose Validate only first. Meta checks the boost and creates nothing.
#Or ask your AI
Boost my latest Instagram post for 7 days at $20 a day. Goal: traffic to my shop. Target people 25 to 45 in the US and Canada. Create it paused and show me before it goes live.
#Good to know
- Every network reviews ads first. A boost that was created is not yet running.
- TikTok boosts need at least one country.
- On LinkedIn, the post author may need to approve the post for sponsorship first.
- On Reddit, link the post's author to the ad account in Reddit Ads Manager first.
- Boosting an Instagram video can take a few minutes while Meta processes it. Wait before trying again.
- If you send the same boost twice within 10 minutes, Pozy returns the ad it already made instead of a second one.
- Budgets are whole amounts in the ad account's currency. 20 on a USD account means $20.
- A boost on Meta can open a chat instead of a website. It can even start one of your workflows in that chat.
Next: Create a campaign from scratch
Related: Create one post for every platform, Audiences and targeting
Building with the API? The developer guide for this feature.