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Run a creator campaign

Pay creators for the views their posts really get. Set a rate per 1,000 views and a budget, then invite creators with a link.

Creators post on their own accounts. Pozy reads the views from the platform, so nobody reports their own numbers.

#Do it in the dashboard

  1. Open Creators and choose Create campaign.
  2. Basics: pick the Profile, then add the Campaign name, the Brand and the Platforms. Write your Content rules, for example "Show the product in the first 3 seconds".
  3. Payouts: under How creators earn, pick Per 1,000 views. Set the Rate per 1,000 views (USD), the Minimum views to earn, the Most a clip can earn (USD) and the Total budget (USD). Then pick How you pay creators.
  4. Rules: set the dates, how long each post is tracked (30 days by default) and how long approved earnings are held (10 days by default).
  5. Caps: limit Most creators, Posts per creator per day and Accounts per creator if you want. Set the Authenticity threshold (0 to 100).
  6. Review: choose Create and activate, or Save as draft.

Example: at $1 per 1,000 views, a post with 50,000 views earns $50.

#Invite creators

Open the campaign, then the Creators tab.

  • Invite a creator: add a name and an email. They get a personal link that is theirs alone.
  • Open invite link: one link you can post anywhere. Everyone who joins gets their own personal link.

Creators do not need a Pozy account. On their campaign page they connect their accounts read-only and submit links to their posts. Pozy can read their posts and views, and never posts for them.

#Ways to pay creators

Option What happens
Through Pozy You pay by card or from a balance. Turned on per workspace after a short review
On your own rails Pozy works out what each creator is owed. You pay them your way
Track only Pozy tracks posts and earnings. No payouts

You can also pay a fixed amount Per approved post, or split a Shared pool by views when the campaign closes.

#Or ask your AI

Create a creator campaign for our app launch on TikTok and Instagram. Pay $1.50 per 1,000 views, only after 1,000 views, at most $300 per post, with a $3,000 budget. Keep it as a draft and give me the open invite link.

#Good to know

  • Posts published before the campaign starts cannot earn.
  • When the budget is used up, new views stop earning. Choose Raise budget at the top to keep paying.
  • The way creators earn cannot change after you activate the campaign.
  • Creators can open a link to a draft campaign, but they can join only once you choose Activate.
  • Pause stops the campaign for now. Close ends it for good: a closed campaign cannot be reopened.
  • On Pinterest only video pins have views. On Facebook, creators submit reels and videos from a Page.
  • On X, views are impressions. Each tracked X post costs a small read fee from the campaign's X read budget (USD), $50 by default.
  • Creators do not count toward your plan.

Next: Review posts and pay creators

Building with the API? The developer guide for this feature.

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