Skip to content

Find your best time to post

See which days and hours your own posts got the most engagement, and how many posts a week worked best on each platform.

It uses your own history, not an average from other accounts. So it gets better the more you post.

#Do it in the dashboard

  1. Open Analytics. On Posting analytics, find the Best time to post chart.
  2. Each cell is one day and one hour of the week. It shows the average engagement of the posts that went out then. Times are in your own time zone.
  3. Pick one platform at the top. Audiences differ, so one platform at a time gives a clearer answer.
  4. Look at Posting frequency vs engagement next to it. For each platform it marks the number of posts a week that worked best as Optimal.
  5. Use what you find. Schedule posts into your best hours, or set them as the times of a queue.

New account? On Instagram, open Analytics, then Accounts, and pick the account. When followers are online shows when your followers use the app. It works before you have a posting history, once the account has at least 100 followers.

#Or ask your AI

When do my Instagram posts get the most engagement? Give me the times in my time zone. Then plan next week's 3 posts into the best slots and show me before scheduling.

#Good to know

  • Small samples mislead. One viral post can make an hour look great. The chart prefers hours with at least 3 posts when it has enough of them. Treat an hour backed by 1 or 2 posts as a guess, not a rule.
  • An empty hour is not a bad hour. You just have no posts there yet.
  • Engagement here means likes, comments, shares and saves.
  • Posting frequency needs a few weeks of posting. It only picks a winner from cadences you kept for at least 2 weeks, when you have some.
  • You can include only posts Made with Pozy or only posts Published elsewhere with the filter at the top.
  • Your AI gets the hours in UTC (world time). Ask it to use your time zone.

Next: See your best posts

Related: Schedule and use the calendar · See all your numbers

Building with the API? The developer guide for this feature.

Go further